User Testing

• 5 Iterations

• 28 Users

  • Age 26 to 71
  • 23 Males, 5 Females
  • 1 of 28 had prior Fish Finder experience
  • High level of user interest, low level of user Techno-Phobia

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User population weighted towards Men - main user poulation (watch TNN for 5 minutes and you'll see why) Fish Finder use apparently on the Y chromasome.

BUT

Women appeared to do better - less performance anxiety,